[Darnell @ Feb 21st 2007 10:19PM]

Wow. Last time I read about this camera it was looking at 18MP and in the $12-16,000 range. This will easily go for more than $22,000. Camera's of this magnitude are usually for commercial applications--i.e. publications, in-store posters (where you're right next to the image as opposed to billboards that's farther away), any type of promotional material, architectural prints, etc.
Though cropping is a plus--but it's more important not to waste pixels if you don't need too. Besides the mirror is bigger than 35mm cameras (produces vibrations when handheld at slower shutterspeeds) and often times the camera is mounted on a tripod.
The real "big" deal here is that it looks to be a medium format DSLR--not a camera with a digital back like most traditional MF cameras.