Sony's Rolly gets official, yet we still don't really get it
The Sony Rolly SEP-10BT "Sound Entertainment Player" is here, people, and yet we're still just as unclear as ever as to exactly what it's utility is. Not quite a domestic robot, not quite a portable audio player, not quite a boombox, the Rolly flutters about, dancing and playing MP3, ATRAC, or AAC tunes via either Bluetooth with A2DP / AVRCP or its 1GB of internal memory. In fact, not only does Rolly dance to your music, apparently you can also choreograph it and share your Rolly moves with pals over the internet. A full charge gets you five hours straight music, four hours of dance and music, or three and a half hours dancing, music, and Bluetooth use together -- fantastic news for people with a clean desk and tons of time to kill. It'll run you about ¥40,000 (about $350 US) when it lands in Japan September 29th. Video after the break.
[Via Engadget Japanese]
[Via Engadget Japanese]
























i could use it as a guard dog...
Or you could watch the video and try to guess what it really does..
http://www.sony.jp/products/Consumer/rolly/products/IntroMovie.html
I will buy one..Glue a stick on the front with handlebars.
There you have it a Musical Segway. Bit of Red hot Chilli peppers and groove your way down the street.
Pimp that ride if you can.Blue tooth the same song to 5 of them and you have an automatic dance troop.
Oh God its tiny! I thought it was huge. The size of a large dog. Now that would be more fun, something that spins around and rolls fast and knocks down old ladies to some blink 182 tunes.
$350 to watch something spin around in circles...wow. Sony does it again. This is revolutionary.
Sony had a chance if they had charged 100 bucks for it, at $350 for 1GB it wont go anywhere.
You are correct sir, spinning in circles is revolution-ary.
Yeah, for us is really weird, but I bet that the japanese will love this thing...
@ Will
Well, at least it has A2DP
Looks... useless...
...but for some reason i still want one.
If Engadget is giving away one one these I will be honoured to receive. looks cool. I for one welcome our Rolly music playing robot overlords
you do realize the japanese are gonna eat this shit up like its bad karaoke and pokemon combined into one single retail item.
Yes and like the Japanese Pokemon and Karaoke, so will the Americans.
The Rolly: If you have to ask, you'll never know.
Like Lair, the Rolly will defeat all competition that stands in its way
HAY GUYZ GRAET PARTY I BROT MY ROLLY!!1
^I'm sure you can make a lot of friends this way.
Hmmmm, I guess if you are drunk enough you may wish to hard-hack a mic onto it, and utilize the AD2p to make phone calls.....
^^;;
I just have one question: why does almost every new gadget Sony rolls out look like something designed for kids???
you could make one with a simple >$1 audio chip 9the ones they use for 10 led equalizers, a pic, and 2 motors..) the question is, even for $10 of parts, why would you?
granted the cheapmans would lack bluetooth, and only have a $20 1gb mp3 player inside.. but again, $30 or $300, .... why... ?
can i just get a cat instead?
my ferret dances around to music (sort of...) and he also triples as a back scratcher and food in the event of a nuclear winter.
can sony do that?
Well, after browsing the official Sony Japan website for the past hour, I'm come to several conclusions which may or may not be brought on my extreme fatigue: 1) The Rolly is actually kinda cute. It may not seem so at first, but wait till you see that thing move; and 2) Sony has officially suceeded in making a website that is more cryptic and confusing than that Hanso Foundation website they made to promote the TV show LOST last year. Overall its pretty cool though. Theres several different methods of control which include touch and movement. It will also sync up with your bluetooth phone or other device to play music and it will even function as an alarm clock. Now we just have to hope it doesn't bomb too badly in Japan and makes its way over to the US.
For some reason this thing really reminds me of the Haro robots from Mobile Suit Gundam: http://en.wikipedia.org/wiki/Haro_(anime)
Out of the box it sounds utterly useless to me but I am sure people will hack the shite out of it and make it actually worth a 2nd look.
yeah, and Sony will release firmware updates daily so people can enjoy the out-of-box experience of flapping its wings.
True Sony might try to stop the hacks like Apple does. But you dont have to update. Secretly I am sure Sony would love the homebrew community hacking this thing, its great free publicity that keeps the buzz going long after the initial hype has died. Hell, it works great for Apple.
looks neat, I think...maybe...what is it again?
give it to me!
Oh, now you know exactly how we felt when you first posted this :)
i think it rolls?
I would get it if it's one of those alarms clocks that run away from you making you find it/chase it down to turn it off.
i rolly don't get this device... it looks like some sort of bomb that a secret agent could roll down a hallway or around a corner... that or a football.
Maybe you can kick it and it will snooze for 10 minutes. That would be neat!
If it was at a dance party I'm sure it would get stepped on by the end of the night. dancing people + booze + dancing robot = robot carnage
so it's a football with bluetooth?
Es de estos cacharros que compramos y después de una semana están en un rincón olvidados. Pero por 350 dólares y tener el escritorio limpio, creo que paso.
Does it roll? Cuase if it does, i want that it!
Accually, what i really want is the Disco song. Does anyone know where that is from?
It's the Justice remix of Skitzo Dancer by Scenario Rock
looks like Aibo turd.
Zomg I want one!!
This Sony is a copy!
There is already a pioneer; the limitlessly same thing
ZMP
http://miuro.com/
somebody in the bay area will get this because they will think "oh if i get this everybody will think um "uber" forward thinking and fast company'ish and trendy and maybe somebody in my non profit startup will think im ready for that promotion and ill feel cool, sophisticated, white, simple, blank and utra forward thinking like the look of the commercial"
SKITZO DANCER....JUSTICE REMIX !!!!
Is that dude practicing how TO GRAB HIS WIFE'S ASS WHEN SHE DANCING WITH ROLLY !!!!!!!!!!!!!!!!
that's one exclamation mark too many
Out of the market in 12 months, 18 tops. I'm accepting bets.
hmm brb just need to go catch my MP3 player......
cooler then the ps3.
Kidding, Kidding.
But seriously, that thing is real stupid. $350?!
it is not exactly useful, but good for branding, they're turning concepts you see in anime and sci-fi movies into reality. don't expect it this to sell any better than the Aibo, but when aibo is not around, this kind of cliche product might be essential for their image. if sandisk can come out with the sansa shaker, why can't sony make their rolly?
it actually looks pretty cool on video, when it dances
http://www.watch.impress.co.jp/av/docs/20070910/sony2_2.htm
http://www.watch.impress.co.jp/av/docs/20070910/sony2_2.wmv
This thing is awesome.
They cut out the part of the video where it bursts into flames and tries to kill the family!
Believe me, that thing is going to be a big hit in japan with the japanese teens - that's the target , the asian teens .
but i agree that , view from occident, it's hard to understand why they've create something like that which seems to be totally un-useful
I've never say that asian teens are dumb ( and they are not ! ) , i just said that it's the kind of product they will like, that's all. And, right, specially the japanese teens because of their love for robotic.
Cool gadget but $350.00 is waaaaaaaaaaaaaaaaaaay too much Sony, drop this baby to $150.00-$200.00 and I'm sold.
That is one family with waaaaaaaaaaaay too much time on their hands. Did I mention that family is, like, strange? Like 'The Shining' strange... I was expecting the rolly-ass thing to bust out an axe and go Jack Torrance on their asses.
ii guess it's a little overwhelmed by hip-hop
but anyone think that reminds them of 'pintsize' from questionable content?
http://questionablecontent.net/cast.php
i just ask at sony style when it is for sale in europe.....no answer ?????
i think it is cute and i will buy it ....but still i think its a small copy of the big muiro (that will be in europe half 2008)
i just love this stuff !!!!!
asians have less rhythm than white people
i dont have a clue what it is, but i must give some props to Sony for the name. I hope/think it is a pun of famous jazz musician Sonny Rollins, one of my favorites. If not, who the hell thought Rolly was a good name?
Duuuude! Rolly is only $350!?? Wow I can't wait to get this! Not only is it cheap, but its totally useful too!
This thing is a toilet paper dipenser.
I'll take one if it were FREE.... I would then regift it and do my DARN best to say convince everyone that I'm a BIG Spender....But lost my mind.
This just goes to show you that SONY has to take their head out of their YOU KNOW WHAT!!!!!! Why would i EVER buy another product from SONY when its obvious that have NO CLUE of what the @##@# they are doing.
If I wanted something totally useless and overpriced from sony I would buy the ps3
I can not wonder way Sony SUCKS after watching that thing! Another great Sony product that will fall to the wayside just like Mini Disk.
what.the.f^&*.is.the.point
This may get my vote for worst sony product EVAR - and there are a ton to choose from.